RETAIL&LOYALTY #4 (67) 2017
Landor: global awareness and local recognition are important for a brand

Landor: “For brands, the thataim is to be globally recognized but locally loved” Jane Geraghty, President of Landor EMEA, and Emma Bekmann, Country Director, Landor Russia, tell the Retail & Loyalty Journal about the main trends in branding, discuss national markets specifics and peculiarities of consumer preferences, and share the experience of the international branding agency in Russia and globally. Landor: “For brands, the thataim is to be globally recognized Read →