Bank’s slogan is the first step to trust it
Slogans of the largest Russian banks do not arouse any trust among 30 percent of their potential customers. These are the results of the poll held by Credcard.ru, in which 1006 web-portal visitors have taken part.
Thus, Sberbank’s slogan “Always nearby” is trusted by 23 percent of potential and existing customers. It’s followed by the slogan of Rosselhozbank “With us it is reliable’ (17.5 percent of positive responses). Alfa Bank has taken the third place, its slogan “Bank for successful people” is trusted by 10.2 percent.