20:16, 26 January 2009 Page views 395 views

Barclays Bank and Azbuka Vkusa: Co-brand Project

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Barclays Bank (former Expobank, Moscow) and Azbuka Vkusa, Moscow supermarket chain targeted upper-middle and middle class, started issuing co-brand Visa Electron Instant Issue and Visa Gold cards. New co-brandingcard joins bonus accumulation scheme and discount program.

Visa Electron Instant Issue cards is issued after one-time purchase for RUR5,000 or more in Azbuka Vkusa supermarkets, and when the total sum of purchases in the chain exceed RUR130,000 consumer can get Visa Gold card.

Barclays Bank

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