Barclays Bank (former Expobank,
Moscow) and Azbuka Vkusa,
Moscow supermarket chain targeted upper-middle and middle class, started issuing co-brand Visa Electron Instant Issue and Visa Gold cards. New co-brandingcard joins bonus accumulation scheme and discount program.
Visa Electron Instant Issue cards is issued after one-time purchase for RUR5,000 or more in Azbuka Vkusa supermarkets, and when the total sum of purchases in the chain exceed RUR130,000 consumer can get Visa Gold card.
Barclays Bank
