At the end of 2009 a new Bank Privilege Program cooperative loyalty program was launched. The partner network of the project has united over 200 companies from 5 cities of Russia which provide participants of the program with discounts from 5% to 20%. There is no any general identifier in this project. And this is its peculiarity. Holders of the cards banks-partners issued join the program automatically. At present 3 banks - BNP Paribas, NOMOS–BANK and OTP–BANK – have joined the cooperative program. The total number of card holders of these banks – 1.2 million persons.
LOYALTY.INFO
