Kazkommertsbank (Kazakhstan) has summed up 2009 results of its GoCard! bonus loyalty program. The total number of purchases made on members’ cards has increased by 145%. In total, from the start of the bonus program in 2005, Bank has issued more than 900,000 cards, and 100,000 of them were issued in 2009.
The loyalty programs Kazkommertsbank has been developing over recent years, are focused first of all on attraction of new customers, increase of the turnover and the number of account transactions, and the volume of card issue. So, Bank constantly expands the partnership network of its program. As of the beginning of 2010 more than 4,500 companies of Kazakhstan joined the program, and it helped to increase the market share from 37.3% in 2005 to 54.3% by the end of 2009.
LOYALTY.INFO
