New facility in Tianjin strengthens services for Asian
customer base
NXP
Semiconductors announced the opening of the RFID Application and System Center
(ASC) in Tianjin, China. This NXP facility provides
real-life conditions for evaluating and optimizing RFID applications and is the
first of its kind in Asia. It will enable
NXP‘s Identification business to strengthen the technical support provided to
the company’s customers in China and throughout Asia. These dedicated RFID
technical services will help partners to optimize their RFID applications to
help further the development of their products for the expanding domestic and
global markets.
"Our
heritage in RFID and our most comprehensive portfolio of leading RFID IC
solutions has enabled us to accumulate a wealth of experience and insight in
RFID system optimization," said Steve Owen, vice president, global marketing
and sales, Identification, NXP Semiconductors. "NXP is committed to help RFID
system integrators overcome physical barriers, reduce technical risks and
ensure the successful implementation of their clients‘ projects. Since 2006
we‘ve been successfully running a similar RFID Application and SystemCenter
in Graz, Austria. The opening of NXP RFID
Application and SystemCenter in Tianjin is
the extension of this effort in China
and throughout Asia."
"We are
currently seeing in China
an increased interest in RFID, and this is an area where companies are driving
a lot of R&D projects. The RFID Application and SupportCenter in Tianjin
will enable Chinese companies to continue to innovate in this area, and help
NXP to strengthen its ID business within China
and Asia," said Lu Ning, sales and marketing
director, Identification, NXP Semiconductors.
The
2,000m
2 facility in Tianjin
is providing label customers, system integrators and end users with customized
antenna design; Read/Write Device optimization; customized RFID test
environments for fashion, medical, logistics, warehousing, industrial
production and animal identification application systems. Within the center,
NXP has created a number of experimental environments for different RFID
applications, including electronic certificates, secure payments and energy
monitoring. The NXP RFID Application and SystemCenter
offers advanced experimental and test equipments, capable of providing label
design and label product performance analysis, to assist in the development of
fully optimized solutions.
