According to Mass Media information, the company I-Set’ controlled by Yekaterinburg City Mayor's Office, applied to local retailers with a suggestion to use their public transport cards as discount cards in department stores. As for now I-Set’ has reached an agreement with one retail network only, the Nord company.
The Ecard project has been started in Yekaterinburg on January 1, 2010. This project is designed to replace all public transport travel passes for e-cards.
Under the agreement with Nord all special rate passengers are entitled for a 12% discount to the price of the retailer.
Currently I-Set’ company is working on providing discounts in museums, movie theaters and exhibitions for social cards holders.
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