Barbie beauty credit card, CCB’s first female exclusive credit card jointly launched by China UnionPay and China Construction Bank, made its debut in Shanghai on May 28. This is another fashionable CUP standard credit card jointly launched by the two parties after their collaboration for the champion football card.
Barbie, an internationally renowned female icon brand, has a development history of over 50 years and represents dreams of fashionable ladies of different ages. The Barbie beauty credit card launched is tailored specially to confident and intelligent Chinese women who pursue a exquisite life and fashion taste. The card is divided into three classes, namely, the classic, gold card and platinum card. The design of the card face is elegant, chic and full of romance, drawing inspiration from classic elements such as the Barbie animation, doll image and logo, which will satisfy demands of different levels of female users.
The Barbie beauty credit card has five characteristic privileges aimed at females who advocate romance and are fond of shopping: the first is the preference on Saturday, double points for fashion consumption paid by the card on every Saturday; the second is love on the Valentine’s Day, launching feature theme marketing activities on the 14th of each month, such as preferential exchange points, double points, lucky draw and merchant special preferences; the third is the copyrighted gift for point redemption, specially setting the privilege of point redemption for branded gifts; the fourth is the high aviation insurance guarantee, classic, gold and platinum card will be rewarded RMB500,000, RMB1 million and RMB5 million of the air-travel accident insurance guarantee respectively if cardholders swipe cards to purchase the non-discounted air ticket; the fifth is the royal treatment at flagship stores, cardholders will enjoy a discount on purchases, birthday gifts, free wrapping and various other privileges in the world’s first Barbie flagship store with their cards.
Besides, the activity of “swiping Barbie beauty credit card to exchange for crystal USB mass storage” is specially launched when the credit card comes into the market. The accumulative consumption points up to 35,000 points using the card will be adequate to exchange for a thousand Yuan worth of crystal USB mass storage.
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