MasterCard
Europe has today unveiled its next generation debit card, with the first
roll-out of its new display payment card.
Turkish bank TEB, a subsidiary of BNP Paribas, will be the first issuer to bring
the display card to consumers with a Maestro eCommerce authentication programme
that kicks off in July across Turkey,
with new features to be added onto the card in the near future. The UK's Newcastle
Building Society has also committed to the first pilot of the balance display
functionality later this year.
How it works
The 'Display Card' represents the next generation of payment card, providing
the first interactive card in the market. It can work like any other payment
card but has a small display window and touch-sensitive button. The cardholder
can see information - numbers and/or text - on the small visual display, such
as a dynamic passcode, an account balance and a spending limit. MasterCard
selected Swiss-based security specialist NagraID Security as the technology
partner for the programme.
TEB is the first bank in Europe to launch the
new technology with authentication functionality and will add new features on
the card in the near future.
"The card truly encapsulates our belief that simple to use technology is
the key to unlocking the door to simpler cash-free payments", says Jorn
Lambert, Group Head, Core Products, MasterCard Europe. "Consumers are
telling us that ease of use, control and security are required to replace
costly cash. This card can deliver the levels of both information and security
they seek."
Bulent Ersoz, Card Payment System Director for TEB said, "We are proud to
be the first bank to bring this new card to consumers here in Europe.
This pilot kicks off with an initial offering to test authentication
functionality but we are already looking towards further phases when we will
test the additional functionality of the card in other card programmes. As we
strengthen our eCommerce capabilities, we already have an eye to the future,
where the card is the portal to so much more for our customers."
MasterCard
