The social card
of Bashkortostan launched by the Bank URALSIB won the prize as the
Best New Co-Branded or Affinity Card Product
Launch at the «Cards and Payment Europe Awards 2010».
«Cards and
Payment Europe Awards» dedicated to innovative banking products is a well known
international event in the card industry. It is sponsored by the Cards International
magazine.
«Social
card of Bashkortostan allows its holder to use social allowances and benefits.
The project was launched in 2001, today its full scale rollout is in progress.
As a result all the persons entitled to benefits in Bashkortostan will get
social cards.
URALSIB
