VAB Bank: a new loyalty program for regular customers
From October 21, 2009, VAB Bank (Kiev, Ukraine) has started its loyalty program for regular customers: when a customer prolongs its deposit automatically on a new term the bank adds some interests to the standard rate as a bonus.
“Within the terms of this loyalty program a customer doesn't need to come to the bank to get his bonus interests, – Anton Shaperenkov, Chief of Retail Product Business Development Department of VAB Bank, noted. – If a customer has a deposit in the national currency, he’ll get an extra 0.5% of interest rate; or if it’s in US dollars or euros – 0.25%, additionally to the standard interest rate as of the date of deposit prolongation.”
Additional interests are added for the whole effective period of a deposit till its next prolongation.