13:45, 27 November 2009 Page views 260 views

VTB24 has taken the lead in the Bank client service rating

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The Retail Finance Journal has announced the results of its Annual Bank client service rating. VTB24 has taken the lead of this rating, Alfa Bank and Raiffeisenbank have got silver and bronze awards, respectively.

To estimate bank’s client service rate they used such proved marketing research techniques as “mystery shopping” and polling, held on the basis of prepared questionnaires and a detailed step-by-step algorithm. Together with data collecting organizers visited bank offices, talked with Call-centers’ operators and monitored banks’ websites. 

The Retail Finance

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