Global Messaging World Congress
Although often highlighted as one of the traditional revenue streams of operators which is being eroded by OTT services, SMS and other messaging platforms account for a truly phenomenal global revenue figure, over and beyond the combined music and film industries.
Messaging is truly significant still and smart devices are driving A2P and M2M messaging revenues.
Preventing spam and „through the back-door‟ messaging is key to retaining the value and revenue generating capacity of messaging for operators. This will be the key theme of the event – how to ensure the value and revenue of messaging, preventing costs to the operator of third-party illicit messaging traffic and monetising innovative new messaging services.
The event will be focused on global operator case studies, including from important growth markets such as India and Africa (MTN etc).