PLUS Events


Practical Conference on Advertising and Marketing for Banks in Contemporary Conditions

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Organizer: AHConferences
Location: Moscow, Renaissance Moscow Monarch Center
Web: www.ahconferences.com
Information sponsor:Media partner - PLUS

The conference will focus on: contemporary trends and market development potential in banking advertisements, new points of emphasis in banks’ marketing policies, effective channels, tools, and means of promoting banking products, features of promotion in the regions
On the conference program:

  • Special networking session for conference attendees
  • Case studies of success
  • Discussions and debates
  • Buffet dinner

The Conference on Advertising and Marketing for Banks in Contemporary Conditions is:
- An active arena for exchanging successful experience, new ideas, and strategies
- A unique opportunity to discover the most successful case studies and best practical solutions, in one day and one place!

Key conference topics include:

  • The market for banking advertising: trends and perspectives
  • Contemporary approaches to advertising for banks
  • Aspects of promotion in the regions
  • New emphases in marketing policy
  • Creative in contemporary banking advertising / new forms and formats for advertising activity
  • How to optimize a budget for an ad campaign
  • Effective channels, tools, and methods of promotion
  • Technological progress and new banking products/ introducing a new product to a competitive market
  • Successful tools/methods from alternative marketing

Speakers at the conference include:

  • Yan Art, vice president, Association of Regional Banks of Russia, editor in chief,Bankir.ru
  • Valery Kardashov, vice president, director of the retail business, Transport design bureau
  • Roman Levshin, director of marketing, advertising, and PR, Sovkombank
  • Guzelia Imaeva, general director, NAFI
  • Irina Buyanova, marketing director, Bank24.ru
  • Sergei Mikhailov, director of marketing advertising, and PR, Moscow Credit Bank

Cost of Attending:20,000 rubles + VAT 18%
Special discounts:
- Register and pay by August 22, 2011 for 10% off
- Register and pay by September 5, 2011 for 5% off
- When registering two or more delegates from one company ALL DISCOUNTS ARE CUMULATIVE
 ATTENTION! Special offers for representatives of regional banks!

To learn more about the program and speaking opportunities, please contact:
Lyudmila Stratanovskaya, project director, +7 (495) 790-7815 (ext. 114);

To learn more about attending and registration, please contact:
Irina Potapova, senior manager for client relations, + 7 (495) 790-7815 (ext. 111)

To learn more about partnership/sponsorship, please contact:
Ekaterina Kurakaeva, sales director, + 7 (495) 790-7815 (ext.108)


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