Expert RA rating agencyand the National Agency for Financial Studies (NAFI)) presented data of their joint research project «Market of bank deposits: modern state and consumer preferences». This project, undertaken already during the financial crisis in Russia, was focused on the analysis of the population’s savings behavior, motivation, needs for deposit products and knowledge of them, and also on the market’s present state and trends, its leaders and forecasts for the market’s development in future. According to the research, 73 % of Russians have no savings. At that, the analysts believe that their unwillingness to make savings is not connected in any way with their income level. Depositors trust the banks. According to the polls, notwithstanding the crisis, most of the wealthy depositors in the big cities (70 %) will continue to use their bank deposits next year.
