Patent or new product: what really protects a brand in a competitive market?
29.04.2026
Journal: PLUS №4 (336), 2026
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Patent or new product: what really protects a brand in a competitive market?
Many entrepreneurs see a patent for an invention or product as reliable insurance against plagiarism. It seems that if you have a document, you can rest assured that no one will copy your invention. But in practice, things are more complicated. In some areas, patent protection truly works, while in others, it only wastes time and money that could be spent on creating new products. Entrepreneur Alexey Fedorov, Founder of Magssory, a premium mobile accessories brand, explains how to understand what is right up your alley.
Journal: PLUS №4 (336), 2026
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Read in this issue:
- Spring 2026: a meeting on economic issues held by the President of the Russian Federation, Digital Uzbekistan, takeaways from Antifrodum, and April Fools' Day from the Digital Development Ministry
- Antifrodum 2026. Key takeaways and new prospects for combating fraud
- “We're growing in terms of quality and quantity!’ stated Georgy Dorofeev, NSPK, commenting on the results of Antifraudum 2026.
- Digital Uzbekistan 2026. Crypto Industry in focus
- Pitfalls of digital bank transformation
- Why Russians don't trust the digital ruble: myths and real potential of the new instrument
- Happy April Fool's Day, or the Pandemic as the driving force behind the Russian citizen's digital profile pilot
- Shutting off access to a citizen's digital profile: not a one-time glitch, but a systemic problem
- How cryptocurrency is changing judicial practice in Russia
- Crypto banks in Belarus. A bridge between the crypto economy and the traditional financial system
- HUMO. The National Payment System as a mirror of Uzbekistan's partnership policy
- The PLUS-Forum is an operating mechanism for achieving national goals.
- Quantum perestroika: Why banks shouldn’t delay preparing for the future
- In-house or outsourcing? How can banks avoid overpaying for processing?
- IT outsourcing in a crisis environment: how to rebuild IT and maintain business resilience
- Patent or new product: what really protects a brand in a competitive market?