Tatiana Zharkova, Avito: “We don't compete with banks, but create a point of maximum client readiness for them.”
We discuss the role fintech plays today in the development of major digital platforms with Tatiana Zharkova, Director in charge of Financial Services at Avito, a company that received financial platform operator status in 2025.
We discuss the role fintech plays today in the development of major digital platforms with Tatiana Zharkova, Director in charge of Financial Services at Avito, a company that received financial platform operator status in 2025.
Journal: PLUS №1-2 (333-334), 2026
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Read in this issue:
- Large industries are implementing generative AI in production processes. The government is not lagging behind.
- The end of winter 2026. Questions to answer: Legal online casinos? What did the Ural Forum reveal? Are вanks prepared for the AI-agent economy?
- Digital identity: the foundation of trust among government, business, and individuals
- Strong AI and digital upgrade of a human as challenges to the financial architecture of the future. Risks, threats, consequences
- Russian payments market in 2026: How and with what we are meeting the come-back of VAT
- Digital ruble – first and foremost, an international project
- Russian counting and sorting machine CashGear 4+ and BVMR1 validator.
- Tatiana Zharkova, Avito: “We don't compete with banks, but create a point of maximum client readiness for them.”
- Cards and accounts blocks in January: in search of hype, or Fear hath a hundred eyes?
- Cybersecurity market outlook 2026: Europe, Russia & CIS, and globally
- Why AI won't replace the basics of cybersecurity
- Ecosystem of the future: Embedded finance in the digital dransformation of the market
- Simple entry points. Fintech attacks – Where do they start from?
- Fraud in fintech: From social engineering to attacks targeting devices
- Technological transformation of the banking sector: Forecast from VTB
- Trends 2025. AI development and process automation fundamentally change the role of the buyer
- From hype to ROI: Where AI is already making money for financial companies
- Russian crypto expectations for 2026. Cross-border operations based on stablecoins?