Ecosystem of the future: Embedded finance in the digital dransformation of the market

Companies in key sectors of the economy are gradually transforming into financially oriented ecosystems, integrating financial services into their products. Embedded finance has ceased to be a niche technological experiment to become a fully-fledged business scaling model. Alexey Ratnikov, Implementation Manager at Colvir Software Solutions, tells PLUSworld about how the modern market is transforming and how embedded finance is changing the face of the economy.

Companies in key sectors of the economy are gradually transforming into financially oriented ecosystems, integrating financial services into their products. Embedded finance has ceased to be a niche technological experiment to become a fully-fledged business scaling model. Alexey Ratnikov, Implementation Manager at Colvir Software Solutions, tells PLUSworld about how the modern market is transforming and how embedded finance is changing the face of the economy.