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Russian programmer's startup Improvado raises $22 million
Improvado, a platform developed by Russian programmer Daniil Kravtsov to analyze and evaluate marketing investments of businesses aimed at their promotion in social media, has raised $22 million from Updata Partners, the Series A lead investor. The funds will be used to expand staff and develop the product, the company's website informs.
“Now, if you look at the map, we have employees in any time zone. In 2022, we plan to increase the team by another 50% in all areas: development, product, support, marketing,” said Improvado founder Daniil Kravtsov.
In 2021, the startup team grew by 30%. Daniil Kravtsov noted that the company is hiring employees in Russia with their relocation to Kazakhstan and Mexico.
The startup allows businesses to conveniently analyze the return on their marketing investments in social networks and various services such as YouTube, Salesforce, TradeDesk.
In 2019, the company received investments in the amount of $8 million. Prior to that, in 2017, Improvado raised $3 million in funding.
Founded by Daniil Kravtsov in 2015, startup Improvado is headquartered in San Diego, the United States.