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Import substitution of popular foreign social network becomes possible
Import substitution became the main task of the Russian government and business in 2022. After a record number of sanctions imposed on the Russian Federation, all sectors of the economy, including the field of social communications, are looking for a replacement for imported solutions.
Lagooona is a new product on the Russian market, which is based on the Instagram* interface for user convenience. At the same time, each visitor will be able to create and evaluate content in the new application, and the social network, in turn, will form the information under the “smart feed” principle. Thus, the consumer will receive only the information of interest to him.
So, business will receive a platform equipped with tools that will help not only save the advertising budget, but also reach the desirable user traffic and attract bloggers for advertising. The latter, in turn, will be able to earn money in the Lagooona app using their unique content, as it was the case on Instagram, in 2023. Until then, bloggers will be able to gain their audience. They are offered support from the developers in the form of verification and directed traffic (about 20% of the social networks audience in the Russian Federation), as well as subsequent cooperation based on a partner system that helps bloggers to get new tools for maintaining their profile.