New e-commerce formats: what awaits us after marketplaces

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E-commerce has evolved from the first online stores to marketplaces, which today dictate the rules of the game and accumulate the most part of online sales. What limitations are inherent in this model, and which e-commerce formats will shape the future of the market? Anton Podshibyakin, founder of the Russian CVM platform Data Marketing, discusses these issues.

E-commerce has evolved from the first online stores to marketplaces, which today dictate the rules of the game and accumulate the most part of online sales. What limitations are inherent in this model, and which e-commerce formats will shape the future of the market? Anton Podshibyakin, founder of the Russian CVM platform Data Marketing, discusses these issues.


Journal:  PLUS №10 (330), 2025

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