Card design: visualization of ideas

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Originally a bank card was meant to be a payment instrument facilitating the procedure of settling accounts between a buyer (cardholder) and a seller (merchant). However, practically from the very beginning of its circulation this small plate, first made from cardboard, then from metal and at last from plastic, attracted attention of market participants not only as a carrier of service information, but also as an original advertising platform.




Journal:  PLUS Digest 2007

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