Consumers are willing to buy premium brands on marketplaces

Premium brands are wary of marketplaces, believing they dilute their status. However, a study of high-income customers by Easy Commerce (Okkam's technology partner) shows that 95% of consumers surveyed would not change or even improve their attitude toward a premium brand if they saw it on platforms like Ozon or Wildberries. Olga Yudina, Director of Strategic Planning at Easy Commerce, spoke about this.

Premium brands are wary of marketplaces, believing they dilute their status. However, a study of high-income customers by Easy Commerce (Okkam's technology partner) shows that 95% of consumers surveyed would not change or even improve their attitude toward a premium brand if they saw it on platforms like Ozon or Wildberries. Olga Yudina, Director of Strategic Planning at Easy Commerce, spoke about this.